Qualifications
- Bachelor's Degree in Graphic Design, Visual Communication, Fine Arts, Multimedia, or related field.
- Certification in Adobe Creative Suite, Motion Graphics, UI/UX Design, or Digital Media preferred.
Experience
- 6–10 years of experience in graphic design, branding, or creative services.
- Minimum 3 years in a senior design or art direction role.
- Experience in healthcare, hospital, pharmaceutical, or healthcare marketing is preferred.
Key Responsibilities
- Creative Design & Brand Management
- Develop and maintain the hospital's visual identity and brand guidelines.
- Create innovative design concepts for marketing campaigns, healthcare awareness programs, and promotional activities.
- Ensure consistency of branding across all communication channels.
- Review and approve creative materials before publication or release.
Digital Marketing & Social Media Design
- Design creative content for social media platforms, websites, email campaigns, and digital advertisements.
- Develop engaging visual assets including banners, infographics, animations, and video creatives.
- Collaborate with the digital marketing team to enhance online engagement and brand visibility.
Print & Corporate Communication
- Design brochures, flyers, posters, standees, annual reports, newsletters, patient education materials, and event branding.
- Develop creative layouts for hospital magazines, publications, and promotional materials.
- Coordinate with printers and vendors to ensure quality production.
Campaign Development
- Conceptualize and execute integrated marketing campaigns for service launches, health awareness programs, and community outreach initiatives.
- Support branding for hospital events, conferences, CMEs, and health camps.
- Create compelling visual storytelling for patient success stories and healthcare services.
Team Leadership
- Guide and mentor graphic designers and creative team members.
- Allocate design projects and monitor timelines.
- Ensure creative quality, innovation, and adherence to brand standards.
Photography & Video Coordination
- Direct photography and videography requirements for hospital campaigns.
- Oversee editing and post-production activities.
- Coordinate with external agencies, photographers, and production houses when required.
Vendor & Agency Management
- Liaise with advertising agencies, printers, digital agencies, and creative partners.
- Evaluate vendor performance and ensure cost-effective service delivery.
Technical Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Premiere Pro
- Adobe After Effects
- CorelDRAW
- Figma / Canva Pro
- Video Editing & Motion Graphics
- Photography & Creative Direction
