Digital Marketing Executive

Qualifications

• Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or related field. 
• Certification in Digital Marketing, Google Ads, SEO, or Social Media Marketing preferred. 

Experience

• 2–5 years of experience in digital marketing. 
• Experience in healthcare, hospital, or healthcare service marketing preferred. 

Digital Marketing Management

• Develop and implement digital marketing campaigns to promote hospital services, specialties, doctors, and health packages. 
• Manage and optimize the hospital website for user experience and search engine performance. 
• Execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies. 
• Monitor website traffic and digital campaign performance. 

Social Media Management

• Manage hospital social media platforms including Facebook, Instagram, LinkedIn, YouTube, and X (Twitter). 
• Create and schedule engaging healthcare-related content. 
• Respond to patient inquiries and comments on social media platforms. 
• Build online community engagement and brand awareness. 

Content Development

• Coordinate the creation of blogs, articles, patient testimonials, success stories, and healthcare awareness content. 
• Develop creative content for digital advertisements, email campaigns, and social media posts. 
• Ensure all content complies with healthcare regulations and hospital policies. 

Online Advertising

• Plan and execute Google Ads, Meta Ads, and other digital advertising campaigns. 
• Manage advertising budgets and maximize return on investment (ROI). 
• Track and analyze campaign effectiveness. 

Email & CRM Marketing

• Develop email marketing campaigns for patient engagement and retention. 
• Maintain and update patient databases for marketing communications. 
• Support CRM initiatives and lead management activities. 

Analytics & Reporting

• Generate monthly reports on website performance, social media engagement, campaign results, and lead generation. 
• Analyze digital marketing metrics and recommend improvement strategies. 
• Monitor competitor digital activities and industry trends. 

Branding & Reputation Management

• Monitor online reviews and hospital reputation across digital platforms. 
• Coordinate with departments to address patient feedback and online concerns. 
• Support branding initiatives and hospital promotional events. 

Required Skills

• SEO & SEM 
• Google Analytics 
• Google Ads & Meta Ads Management 
• Social Media Marketing 
• Content Writing & Content Management 
• Email Marketing 
• Website Management (WordPress/CMS) 
• Graphic Design Coordination 
• Marketing Analytics & Reporting 
• Communication and Presentation Skills